ICA WATERMELON AT |FAT| TORONTO

by - April 16, 2011


Designer, Julia Knüpfer

 ICA Watermelon will be showing at FAT Toronto as one of the featured designers on Day 2 of Natural Currencies, where sustainable fashion fuels the creativity behind fashion designs! Berlin designer, Julia Knüpfer is the talent behind ICA Watermelon and describes her clothing line as carefully handmade high fashion knit & crochet garments that work correctly in symbiosis with the green movement. I am excited for the ICA Watermelon runway show, it will be a chance to experience a taste of Berlin fashion with an ecological approach!

FAT Toronto is the perfect platform for unique designers such as Julia Knüpfer, It is not your conventional fashion week, it’s a unique festival that demonstrates an experimental approach to the fashion & arts scene. Most importantly, it is open to the public!

Check out my interview with Julia Knüpfer, designer of ICA Watermelon!


How did you come up with the name ICA Watermelon?

ICA Watermelon is an abbreviation for “I carried a watermelon”, the famous quote from one of my favorite movies Dirty Dancing! 

 

Is ICA Watermelon new to the Canadian fashion scene?

It will be my first time in Canada and I am very excited to be part of FAT Toronto! I am eager to share the vision of ICA Watermelon with Canadian consumers as I really like the fact that Canada is very green conscious which works perfectly with the values of ICA Watermelon. 

























 
What is ICA Watermelon’s affinity with the green approach to fashion?

It’s about offering attractive designs of high quality with more meaning behind the garments! The message behind my eco-designs is that fashion is not superficial, there is a deeper insight behind the designs of ICA Watermelon. It’s about doing something good for the world and contributing to humanity!


What are the musical influences behind ICA Watermelon?

It’s hard to pinpoint one musical influence behind ICA Watermelon but I would definitely say Scandinavian music and songs from Denmark & Norway fuel the creativity behind ICA Watermelon. This type of music is not very extroverted but very content!


 What can we expect to see in the "Soft Bonds" collection at |FAT| Toronto?

The dynamics of this collection will be very different from my past work! I will be exploring the contrast between themes such as independence, connectivity, freedom, friendship and love. Get prepared to see floating fabrics intertwined with heavy wool pieces!


 ICA Watermelon at |FAT| Toronto
April 27th 2011, 9pm

Julia Knüpfer will also be at “A Discussion on Sustainable Fashion” on April 27th  at 3pm!
Location: Thieves Boutique

http://www.icawatermelon.com/
http://www.alternativefashionweek.com/main.php

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68 comments

  1. MizdragonflyApril 16, 2011 at 12:18 PM

    Great interview - and I love those pics with the green paint!

    K.

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  2. Andrés CorellaApril 16, 2011 at 12:41 PM

    Nice interview!..The dresses are looking great in those pics...Can´t wait to see more of them!

    xx
    Andy
    The Black Label

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  3. Annie SpandexApril 16, 2011 at 3:13 PM

    Great interview! I'm really loving the splash of green in these photos :)

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  4. aurélie-letiziaApril 16, 2011 at 4:50 PM

    Thanks for letting us discover this brand! Great post! :D
    xoxo

    www.lilibrunette.com

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  5. Graça Ventura MedeirosApril 16, 2011 at 6:40 PM

    thanks for ur lovely comment :) Beijo*

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  6. AVE-MARIAApril 16, 2011 at 6:53 PM

    Thank you so much for your lovely comment
    love your blog and follow you now too
    sweet greetings from germany :-*

    http://ave-maria-ave-maria.blogspot.com/

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  7. GretchTMApril 16, 2011 at 6:55 PM

    Very nice interview! Thanks for the sweet comment on my blog!

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  8. I TurnerApril 16, 2011 at 8:02 PM

    The shoot with the green paint is fabulous. So full of life!

    www.toindigo.blogspot.com

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  9. RosannaApril 17, 2011 at 12:41 AM

    love that crochet dress!!!

    www.littlemissdressup.com

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  10. Mademoiselle RutaApril 17, 2011 at 12:52 AM

    THis is incredible!!! I really want to go to FAT, but exams fall in that time period, so I never can :(

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  11. WhitneyApril 17, 2011 at 1:04 AM

    the clothes look great!

    Whitney
    whitwatwear

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  12. anyaadoresApril 17, 2011 at 1:23 AM

    Great interview - love the splashes of green in the pictures - brilliant. Just found your blog and I'm following you now - hope you come and see me sometimes hopefully you'll like what I do and follow me too :O)
    A xx

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  13. CindyApril 17, 2011 at 2:14 AM

    Interesting interview!
    I like that the green wedges match the green paint.

    Cindy
    Style Soufflé

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  14. EmicaApril 17, 2011 at 4:20 AM

    Thank you for the comment, it means much to me :)
    I'm your new follower too ;)

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  15. Michelle LeeApril 17, 2011 at 4:56 AM

    great interview :)
    love this line

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  16. ClaudetApril 17, 2011 at 4:58 AM

    great post and blog :)
    xoxo

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  17. Girls just wanna have..style!April 17, 2011 at 5:01 AM

    Great post! Pics are so funny!
    Following now!
    Thanks for your lovely comment ;)
    Elena

    http://girlsjustwannahavestyle.blogspot.com

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  18. Couture CarrieApril 17, 2011 at 7:52 AM

    Gorgeous designs!
    Fabulous name too!
    Loved this interview :)

    xoxox,
    CC

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  19. erika soroccoApril 17, 2011 at 10:04 AM

    Ooh, this is absolutely fantastic! :)

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  20. Audrey AllureApril 17, 2011 at 10:46 AM

    Great interview, and I love those photos!

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  21. mirjam schuurkampApril 17, 2011 at 11:05 AM

    Like the photos! and a nice intervieuw! so Great

    i have a new post
    maybe you can take a look?

    www.mirfashion.blogspot.com
    everyday a new post

    xxx mirjam

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  22. Angelica NgApril 17, 2011 at 2:07 PM

    I love the name! Unique and fresh! The photos are amazing too. The use of green is so awesome!

    http://red-soledfashionista.blogspot.com/

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  23. It-BlogirlsApril 17, 2011 at 3:56 PM

    such beautiful pictures
    great inspiration and nice interview

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  24. AnonymousApril 17, 2011 at 4:22 PM

    I love these photos and the interview! & of course, you can't go wrong with 'Dirty Dancing!' thanks so much for stopping by my blog and following me, & for the super sweet comment, I'm following you also :)
    xx

    http://charlesbgoode.blogspot.com

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  25. SuzanneApril 17, 2011 at 4:54 PM

    Thanks for the nice comment :) I see you are doing some interesting stuff! I'm following you as well!

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  26. Fashion CappuccinoApril 17, 2011 at 5:01 PM

    Beautiful pictures! And sounds like a great event and I wish I could be there! xoxoxoo

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  27. MihaelaApril 17, 2011 at 5:54 PM

    amazing post! amazing pictures :D

    mfashionfreak.blogspot.com

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  28. Baby Budget BlogApril 17, 2011 at 6:01 PM

    Loving the interview, very insightful and I'm loving the shoot with the green paint...hmmm...would love to recreate it! Now I gotta go and search for some washable paint :) Thanks for the sweet comment on my blog and for following :) Following you now too!

    www.plentyforpennies.com

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  29. LauraApril 17, 2011 at 6:22 PM

    Really cool line! I love how they did the photo shoot.

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  30. Jennifer FabulousApril 17, 2011 at 6:36 PM

    Awesome interview! I love how she got the name of her company! Lol. These designs are GORGEOUS.

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  31. wobblinbettyApril 17, 2011 at 7:09 PM

    cool interview! loving the green approach of this brand!
    xxx

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  32. MosaMuseApril 17, 2011 at 9:22 PM

    wow... love the sleeves on that last picture!
    xo
    MosaMuse

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  33. AshelleApril 17, 2011 at 10:39 PM

    Wow. Looks like an amazing show and ICA Watermelon has some great looks. I'm excited to see your report on it.

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  34. KatherineApril 17, 2011 at 11:10 PM

    Great interview - loved reading about ICE and these amazing designs :)

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  35. WENDYApril 17, 2011 at 11:15 PM

    Awesome interview :)
    She's a genius! Looking forward to the whole collection <3

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  36. Estefanía AinozaApril 18, 2011 at 3:19 AM

    Amazing blog!!

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  37. SaraApril 18, 2011 at 5:33 AM

    I'm really in love with this green. I've seen it last night on a girl's shirt and now I really want a dress in this color!
    http://lifeincurl.blogspot.com

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  38. yiqin;April 18, 2011 at 10:47 AM

    awesome interview :)

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  39. valerierbremsApril 18, 2011 at 11:23 AM

    Amazing pictures!

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  40. ShevahApril 18, 2011 at 12:42 PM

    This is awesome. What a fun shoot.

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  41. Oh to Be a MuseApril 18, 2011 at 1:45 PM

    oh i love the photos here. the sustainable clothing looks wonderful and the interview was so much fun to read. can't believe that's how they came up with the name of the line. too bad i don't live in Toronto!

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  42. Cinderella's ClosetApril 18, 2011 at 2:18 PM

    I love her design, thank you for sharing. And good job on the interview, very well done.

    Thanks for visiting my blog & following you too :)

    xoxo
    http://blog.cinderellasclosetnyc.com/

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  43. The Sydney GirlApril 18, 2011 at 7:53 PM

    I love how she came up with the name! Great interview ;)

    x
    the sydney girl

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  44. vivalablondaApril 18, 2011 at 8:05 PM

    These pieces are beautiful and the photos are great too! hank you so much for stopping by I'm following too, and my hat is from zara ;)

    x

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  45. simplychicApril 19, 2011 at 12:26 AM

    i love that name! and that grey skirt (or is that a dress) in the first picture.

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  46. ✗✗April 19, 2011 at 1:27 AM

    Fantastic interview and great pictures!

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  47. Six Six SickApril 19, 2011 at 1:34 AM

    WOW, her work is incredible--I have a real softspot for amazing knit and crochet work, and I love the lookbook images. Thanks for sharing!
    xx
    Tiffany

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  48. Laura MullinsApril 19, 2011 at 3:19 AM

    ooo, i love all the green paint! such a cool photo shoot.

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  49. kApril 19, 2011 at 9:20 AM

    She looks sure to put on a good show - I so wish I could go to that!

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  50. kApril 19, 2011 at 9:20 AM

    that and I love toronto :)

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  51. VictoriaApril 19, 2011 at 9:41 AM

    Wow, I love these designs. Great interview! xxx

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  52. Tights LoverApril 19, 2011 at 1:40 PM

    Great interview! Loving the photos that accompanied it!

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  53. nooneApril 19, 2011 at 4:45 PM

    lovely interview! haha crazy I just did one with her as well!

    I just fixed my blog roll on my side again, I deleted a few blogs and accidently deleted yours, ahhh whopps but it's back on now :D

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  54. AnonymousApril 19, 2011 at 5:07 PM

    This is so cool. Love the interview and art you put into it!

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  55. Chicago Chic April 19, 2011 at 5:16 PM

    Wow! Such elegant pretty feminine styles, I love the dainty look to many of them. The editorial photos are amazing too!

    xo
    Rachel

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  56. agnesApril 20, 2011 at 4:01 AM

    super interview.....et je ne connaissais pas du tout ICA Watermelon et franchement j'adore

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  57. FashionJazzApril 20, 2011 at 11:18 AM

    Loved the interview! Happy Wednesday babe xx

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  58. dolceedamaraApril 20, 2011 at 12:58 PM

    Thank you for visiting my blog and leaving a nice comment. What a nice intetview!
    xoxo
    dolceedamara.blogspot.com

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  59. TriciaApril 20, 2011 at 1:13 PM

    Great interview! Awesome shots too! New follower here. Would love if you could follow mine too. :-)

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  60. tApril 21, 2011 at 10:26 PM

    Great post! Love that name!

    http://initialed.blogspot.com

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  61. thingsIloveApril 22, 2011 at 9:56 AM

    Very good! Have a lovely weekend.

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  62. WinnieApril 22, 2011 at 9:59 AM

    Oh I love the pictures, those green wedges are gorgeous and the paint looks really cool in the shoot too!

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  63. AnonymousApril 22, 2011 at 11:21 AM

    Man, the Canadian fashion scene looks so sick.

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  64. .April 23, 2011 at 4:01 PM

    So nice interview, I love it and the photos are so inspiring! Kisses:)

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  65. ashley mcconnellApril 24, 2011 at 10:59 AM

    Love these designs.

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  66. Monroe SteeleApril 25, 2011 at 12:08 PM

    Cool interview

    xoxo Monroe

    Fashion Steele NYC

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  67. Within Essence ProductionsApril 27, 2011 at 6:03 PM

    Love the creative direction of the shoot. Definitely sparkles a good sense of anticipation for her showcase.

    Your questions we're well directed :)

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  68. AngelaMay 1, 2011 at 11:19 AM

    I love the last two pieces in the last picture. Great interview.

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